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eThereLIVE helps Bounty launch partnership with NFL legends Emmett Smith & Rob "Gronk" Gronkowski

Bounty has announced a new partnership with NFL legends Emmett Smith and Rob Gronkowski. The partnership will be launched with a series of live interviews with various media outlets, where Smith and Gronkowski will share why Bounty is their go-to choice for cleaning up messes.

eThereLIVE is aiding in this event by providing these media outlets with secure and reliable streams to conduct interviews as well as high-quality audio and video recordings as a part of our meeting management services.

"We're pleased to provide our remote meeting management services to this campaign leading up to Super Bowl LVII," says Nathan Kordyjaka, President of eThereLive. "The quality of the experience for the talent, and our control room's ability to turn high-quality, branded deliverables around same-day is key for each media outlet and to our client's campaign overall."

In addition to the media interviews, Smith and Gronkowski will also join Bounty at Super Bowl's Radio Row from February 9-12, 2023, at the Super Bowl Media Center in Phoenix, Arizona.

Image courtesy of Procter & Gamble 2023

About eThereLIVE

eThereLIVE is the Streaming division of Soundbox located in Hamilton, ON, Canada. For over 10 years, eThereLIVE has been a one-stop-shop for all things event digital streaming in Hamilton, Niagara, the GTA, and beyond.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


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