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Homestand Sports Leverages New Technology Partnership to Deliver All-Encompassing Productions for Sports Properties and Brands

eThereLIVE and Homestand Sports have joined forces in a unique collaboration to support broadcast production for sports properties and brands. This strategic partnership creates an all-encompassing offering that combines end-to-end production services for live sports events, studio shows, and social media programming, in addition to providing sports properties and brands with an unparalleled content offering for their audiences.

eThereLIVE brings to the table over a decade of experience in live multi-cam sports production including marquee events with Unified MMA, Rugby Canada, and the Canadian Elite Basketball League, plus ancillary streaming services for press conferences, awards shows, and international feeds. 

Homestand Sports has been engaging Canadian sports fans for nearly a decade through its events and content. The company more recently expanded with the legalization of single-event sports wagering in Canada, providing a suite of event, broadcast and social media production services for several operators licensed in the province of Ontario.

The eThereLIVE and Homestand Sports partnership takes flight March 28th to produce Sports Interaction’s in-game live broadcast available in the Sports Interaction app, YouTube and X as the Blue Jays open their Major League Baseball regular season against the Rays on the road in Tampa Bay.


"This partnership marks a significant milestone in the evolution of our sports broadcasting offering," said Nathan Kordyjaka, President at eThereLIVE. "By combining our live event production capabilities with Homestand Sports' studio programming services and distribution partnerships, we aim to set a new standard for coverage of up and coming Canadian sports properties and brands.”

"We have a habit of disrupting the status quo in sports media programming," said Kevin Kennedy, Founder at Homestand Sports. "Combining our storytelling expertise with the production experience of eThereLIVE positions us to collectively deliver a high production value broadcast solution for rights holders and brands at a budget more reflective of audience expectations."

Existing clients of Homestand Sports will now enjoy an expanded depth of live production services with additional resources of eThereLIVE. This includes a more robust selection of streaming and video equipment and a larger talent pool of broadcast technicians. Through eThereLIVE’s parent company, Soundbox, a live audio-visual support company, Homestand Sports clients have the ability to elevate their in-person and/or on-camera experience with top-quality audio, lighting, staging, and more - all under one roof.

About eThereLIVE

eThereLIVE is the Streaming division of Soundbox Productions located in Hamilton, ON.  For 12 years, eThereLIVE has been a one-stop-shop for all things event digital streaming across Canada producing over 2000 live events per year.

For more information visit

About Homestand Sports

Homestand Sports is a dynamic broadcaster and content producer dedicated to cultivating audiences and creating original programming. Its sponsored and branded content is distributed across client and partner linear, digital and social channels. Homestand Sports is a division of Parleh Media Group, which includes the Gaming News Canada brand, the foremost independent authority on the gaming industry in Canada.  For more information visit

Media Contacts

Steve McAllister 

(647) 881-6338


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